Where Buyers Come From

Real Estate Agents

Firm/Agent Name, Recognition or Agent Contact
40%



Direct and Indirect Referral to Agent
25%



For Sale Sign or Responded to Ad
20%



Referral by Relocation
7%



Bought as a Result of Mass Marketing
3%



Combination of Reasons
3%



Bought the Open House They Saw
1%



Responded to an Open House, but Bought a Different Home
1%

Return to the Selling Guide Contents